FAQ's and Information About Email Marketing
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Email marketing is when you use email to directly contact a group of people. It's that simple. Email marketing is an effective way to keep your customers and potential customers aware of what's happening with your business. With email marketing you can send an email blast about your business's upcoming promotion or just to you customer base to continue to build brand loyalty.
Transaction emails is when an email is sent based on a customer's action with your company. An example would be when you buy a shirt from a store which then generates a thank you email and a coupon for a future purchase.
Direct email is when an email is sent to a specific group of people who have asked to be contacted by your company. Most companies today gather email addresses as they come in contact with people. It may be a new customers, or someone they meet at a meeting and get a business card. It might even be through a form on a website that asks you to join their newsletter. Simply ASK them if they would like to be notified by you when something is happening or a special is available.
Email marketing is a very effective way to build brand loyalty and to gain repeat business. It's also a really good option to acquire new customers.